UBER | UBERVILLE

PROJECT OVERVIEW

From rural towns to big cities, Uber helps riders hack their commutes. To demonstrate the usefulness of Uber in a unique and relatable way, we developed “Uberville, USA,” a miniature town where riders never have to worry about everyday car struggles like parking at the beach or being a designated driver on New Year’s Eve.

My team worked hand-in-hand with Uber’s Global Executive Creative Director to pitch, script and craft relatable stories that could serve as the beginnings of a larger collection. I was responsible for all client communications and commissioning artist Kiel Johnson and animation powerhouse ROGER as partners from concept through delivery.