RESILIENCE CBD | BRAND DEVELOPMENT & LAUNCH

PROJECT OVERVIEW

With an increasingly saturated market, Resilience CBD needed a way to distinguish its story and product from the masses. Through six months of direct partnership with the founders – two Navy SEALs who personally experienced the benefits of CBD on their mental and physical health – we launched the first CBD brand built and designed for the everyday athlete. My team was responsible for everything from product design and packaging to brand strategy and development to website build and product launch.

A growing direct to consumer business, Resilience CBD is now also available in Road Runner Sports, Urban Outfitters and Renaissance Spas in Laguna Beach.