project overview

From 2012–2016, Denim & Supply Ralph Lauren blended bohemian and military style to captured the character of vintage inspired items mixed with more eclectic pieces. I helped launch the brand with a roster of multi-disciplinary artists: Grammy-nominated DJ and music producer, Avicii, as well as three-dimensional painter, Alexa Meade and line artist, Arran Gregory. Bridging the worlds of fashion, art and music, #ProjectWarehouse gave fans the opportunity to be a part of these artists’ projects.

This was the first time Ralph Lauren had worked with an outside partner for a marketing initiative; what started as a two-month consultancy grew into a year-long retainer encapsulating creative development, film production, live events and editorial.