Nike | ‘plAY academy’ fEAT. Naomi Osaka

PROJECT OVERVIEW

In the spirit of all things 2020, it took a few twists and turns and side streets and detours before we landed on this final edit. With only four hours of Naomi’s time, we snagged just enough footage to cut a piece that would launch Play Academy: a grassroots sports program for girls, starting in Tokyo.

Over this eight-week long project, I was responsible for client communications (Nike WHQ + Nike Tokyo), creative production and editorial oversight. The team received a re-brief three-weeks into development and another pivot during post-production, but still managed to deliver on time!